Storytelling is at the heart of everything I do.
I help businesses, communities, and individuals plan and execute their marketing objectives with organic content.
Engagements Based on Strategic Outcomes
Showcasing Your Perspective
Accelerating Sales Cycle
Celebrating Your Culture
How I Approach Strategic Work
Everything begins with a discovery session with key stakeholders – from marketing, sales, product, and business teams (as required) – to decide the relevant marketing goals.
Next is understanding where you already are in the process – what marketing assets you already have in place, what can be leveraged, what needs further study from a strategic perspective.
Developing a strategy involves establishing what you would like to be known in the market for, determining budget and resources, and finalizing the strategy with a singular, clear, and focused theme.
Execution of the campaign includes creating all the content assets in collaboration with your existing in-house teams, partner agencies, or through my network or solely by me, depending on volume requirements. I bring in my trusted tribe of other freelancers and independent experts for graphic designing, illustrations, video shooting/editing, web development, social media management, SEO, etc., wherever needed.
Distribution of the content is done via your in-house team or through a third-party.
Success is measured periodically to determine how we are doing with our targets.
Reviewing and revisiting the whiteboard to assess which tactics worked, what revisions are needed, and gearing up for the campaign’s next season.
Explore the Services I Offer
Forge genuine, meaningful relationships with your audience
Let the passion and expertise of your leaders shine through
Accelerate new product adoption and penetrate new markets faster
Ease complex buying journeys and enhance sales effectiveness
Showcase why you are a true asset
Elevate your pitches to a whole new level with storytelling
Tell everyone the story of who you are and why you exist
From ideas to a manuscript to readers
Turn every brand advocate a storyteller
Let’s build something great together.