Storytelling is at the heart of everything I do.

I help businesses, communities, and individuals plan and execute their marketing objectives with organic content.

Engagements Based on Strategic Outcomes

Showcasing Your Perspective

Accelerating Sales Cycle

Celebrating Your Culture

How I Approach Strategic Work



Everything begins with a discovery session with key stakeholders – from marketing, sales, product, and business teams (as required) – to decide the relevant marketing goals.



Next is understanding where you already are in the process  – what marketing assets you already have in place, what can be leveraged, what needs further study from a strategic perspective.



Developing a strategy involves establishing what you would like to be known in the market for, determining budget and resources, and finalizing the strategy with a singular, clear, and focused theme. 



Execution of the campaign includes creating all the content assets in collaboration with your existing in-house teams, partner agencies, or through my network or solely by me, depending on volume requirements. I bring in my trusted tribe of other freelancers and independent experts for graphic designing, illustrations, video shooting/editing, web development, social media management, SEO, etc., wherever needed.



Distribution of the content is done via your in-house team or through a third-party. 



Success is measured periodically to determine how we are doing with our targets. 



Reviewing and revisiting the whiteboard to assess which tactics worked, what revisions are needed, and gearing up for the campaign’s next season. 

Explore the Services I Offer

Content Marketing

Forge genuine, meaningful relationships with your audience

Thought Leadership

Let the passion and expertise of your leaders shine through

Product Marketing

Accelerate new product adoption and penetrate new markets faster

Sales Enablement

Ease complex buying journeys and enhance sales effectiveness

Personal Branding

Showcase why you are a true asset

Pitch Decks & Proposals

Elevate your pitches to a whole new level with storytelling

Strategic Narrative

Tell everyone the story of who you are and why you exist

Book Writing & Editing

From ideas to a manuscript to readers

Storytelling Masterclass

Turn every brand advocate a storyteller

Let’s build something great together.