Showcase why you are a true asset
People enjoy associating with people they love and believe. Personal branding is a way to show others what stuff you are made of. By differentiating yourself and leveraging your USPs, you can get people to sign in to your vision and mission more meaningfully.
By focusing on brand “you”, you will create avenues where you get discovered and create an experience that revolves around how you use your experience, skills, and uniqueness to solve the challenges that others face. You will, most of all, establish yourself as a real asset to whichever organization, network, or community you associate with.
01
Build credibility
both within and outside your network by showcasing your authentic self
02
Expand your influence and engagement
by building deep and genuine relationships with your audience
03
Market yourself in perpetuity
by creating helpful, educational, or entertaining content for getting sales in the long term
When to Opt for Personal Branding
- when there is a lack of distinction between you as a person and the company or brand you own, run or work for
- when you do not have a platform to make yourself visible
- when your long-term game is shaky
- when you are not in control of the content centered around you
- when there is little or no publicity around your name
- when you feel like an employee instead of a leader
Assets I Work on for Personal Branding
PERSONAL BRANDING STRATEGY that articulates messages about brand “you”, communication tactics, and how to grow your brand
PERSONAL WEBSITE that celebrates brand “you” by communicating your vision, values, and the work you do
RESUMES and PROFILES for making a great first impression on recruiters, university admission departments or for speaking engagements
SOCIAL MEDIA PROFILE OPTIMIZATION (e.g., LinkedIn) to manage your personal brand across social media channels
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