Among the many things that 2020 has changed, it has made sales folks the new content marketers.
Your people are your prime assets. How are you selling your company to them?
To make a ripple in your industry, you will have to be your own publicist. Personal branding is the way to do just that.
Something like storytelling, which should come to us naturally, becomes an act, and worse, it shows.
I have always held much fascination for words, which is why growing up I dreamed of being a writer – a novelist – to be more specific.