Bridge the gap between sales and marketing proactively
Once you have them hooked, you need to get your audience to a point where they stop thinking about the existence of others (your competitors in this case) and fixate their interest in you and, finally, give you the deal.
Accelerating your sales cycle is all about getting your ideas, products, and services to market much faster. Not only do you have to generate all those MQLs (marketing-qualified leads) but also convert them to SQLs (sales-qualified leads) to translate your marketing investments into successes.
Marketing Goals I Work On For Accelerating Sales Cycle
01. Lead Generation
Only when you have built sufficient trust will someone leave their contact details with you. That, in the marketer’s world, is prime real estate. Once you know exactly who your prospect is, you are in a much better position to motivate them to take the kind of action you would like.
02. Lead Nurturing
Converting leads into opportunities is one of the most challenging yet rewarding aspects of marketing. When you push better quality leads into the hands of your sales teams, the chances of them converting into deals are much higher. Nurturing a lead is all about getting your prospects interested in talking to you about a solution (delivered through the middle of the funnel content) and choosing you despite the existence of others in the marketplace (inspired by the bottom of the funnel content). Account-based marketing is one of the ways in which you can realize this.
03. Customer Advocacy
Turn your clients into advocates so that they become your brand’s spokesperson. You will have a higher chance of retaining existing clients for longer, getting their voice and authority to further your brand and find more avenues for cross-selling and up-selling.
Services For Accelerating Your Sales Cycle
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